Best Cooling Sheets 2023 - Good Housekeeping
September 7, 2023

The Pumpkin Spice Paradox


Are you feeling it too? No matter how you try to resist, there's no escaping the Pumpkin Spice invasion. Those days of patiently waiting for "proper fall" to indulge in those warm, cozy flavours are long gone. As soon as the kids head back to school, it's Pumpkin Spice season in full swing.

Now, don't get me wrong—I'm a fan of pumpkin spice myself. In fact, pumpkin is one of my all-time favourite flavours. But let's be honest, the relentless ubiquity of pumpkin spice has reached a point where it's become a humorous cliché. We've all seen it: women clad in their Uggs and oversized sweaters, sipping on pumpkin spice lattes like it's an autumnal rite of passage.

In the grand scheme of things, it may seem unusual to link the overuse of pumpkin spice in our fall-flavoured treats to the questionable properties of bamboo bedding. After all, one involves our taste buds, while the other affects our comfort during slumber. But as we dive deeper, we find a common thread: the way consumer trends can sometimes prioritize whimsy and perception over practicality and accuracy.

The Seasonal Spice Frenzy

Every year, as the leaves change colours and the temperature drops, the pumpkin spice craze sweeps through society. From lattes to candles, cookies to cereal, it feels like almost everything gets a dash of this autumnal flavour. But have you ever stopped to wonder why this phenomenon endures?

Pumpkin spice products are not just a coincidence; they are meticulously marketed to evoke feelings of coziness, nostalgia, and seasonal delight. Companies leverage our love for fall and capitalize on our desire to experience the season in a cup, on a plate, or even in the air. Many of us buy into the pumpkin spice craze because we want to be a part of the fall festivities, even if the flavour is sometimes more artificial than we'd like to admit. We expect the taste to transport us to a rustic autumnal paradise, but the reality might fall short.

The Bamboo Balancing Act

On the other side of this equation, we have bamboo bedding. Marketed as a natural fibre, sustainable, cooling alternative to traditional sheets, these products have gained traction in recent years. But just like pumpkin spice, do they live up to the hype?

Bamboo sheets have been positioned as an eco-conscious choice, claiming bamboo fibres, sustainability and cooling properties. They tap into our desire for a better night's sleep and a greener planet. But here's the twist: the cooling effect of bamboo sheets doesn't always match the marketing promises. In reality, some users find them to be no cooler than traditional options. This incongruence between expectations and reality can leave consumers scratching their heads.

Environmentally Eww-worthy

The initial stages of creating fabric from bamboo or other trees commence with the plant material. However, this is where the plot thickens. Raw plant materials undergo a chemical dissolution process to the extent that they cease to exist in their original form within the final fabric. What remains is cellulose, which subsequently undergoes further chemical treatment to transform it into fibres. In simpler terms, while the raw materials are sourced from bamboo or trees, the end products are not actually made of these plants but rather a derivative called cellulose, extensively processed and refined through various chemical treatments. This distinction is pertinent when considering the eco-friendliness and authenticity of products labelled as bamboo or tree-based textiles. It's a far cry from the natural and pure image bamboo bedding often portrays.

There Are More Sustainable Options

When cotton undergoes processing to become a finished fabric, the fundamental fibre structure remains unchanged. As a result, when experts examine cotton from sheets or clothing under a microscope, they can still discern the original cotton fibre. This stability in the cotton fibre structure sets it apart from bamboo-based textiles, where the raw plant materials are chemically altered to create the final fabric. In essence, cotton retains its fiber identity throughout the production process, while bamboo materials undergo significant chemical transformations, resulting in cellulose-based fibres. This distinction highlights the different routes these materials take on their journey from plant to fabric, impacting their eco-friendliness and authenticity. Furthermore, when it comes to cooling properties, SOMÉ Continuous Cooling Performance Sheets fit the bill with 400 Cotton Thread Count and inherent cooling properties.

The Common Thread

In the end, what do these trends teach us? They remind us of the power and the importance of being informed consumers. Pumpkin spice or bamboo sheets, both serve as examples of how perception can sometimes overshadow reality. So, as you sip your pumpkin spice latte or consider switching to bamboo bedding, remember that being an aware consumer matters. Enjoy those seasonal flavours, but also make choices that align with your values. Let's strive for a world where hype is balanced with facts and where our choices leave a positive impact, whether through flavour or fabric.